Soft Comfort
Soft, breathable fabrics crafted for a gentle touch and lasting comfort.
AURA BY KINJAL SHARMA
About Aura
Aura is a contemporary clothing brand rooted in simplicity, softness, and Indian heritage. Founded in 2026 by Kinjal Sharma, the brand reflects a vision for thoughtful, expressive design.
01
A Name with Feeling
A name shaped by emotion, family, and the quiet warmth behind Kinjal Sharma’s vision.
02
Rooted in Grace
A modern brand shaped by Indian heritage, natural beauty, and understated elegance.
03
Made for Inner Calm
Created for women who connect with simplicity, softness, confidence, and graceful everyday living.
Founded in 2026
Clothing made to be felt before it is seen.
SOFT LANGUAGE
Softness, simplicity and Indian roots.
Brand story
Rooted in calmness, made for modern living
Aura is founded by Kinjal Sharma, a creative designer driven by thoughtful and expressive design. The name Aura carries a personal emotion, inspired by her parents and the values of warmth, softness, and grace.
Kinjal’s vision is to craft garments that are versatile, wearable, and rooted in Indian sensibility while feeling relevant for modern life.
“Every piece of Aura is meant to be felt before it is seen.”
Founder
Founded by Kinjal Sharma
Aura is founded by Kinjal Sharma, a costume designer driven by thoughtful and expressive design. The name Aura carries a personal emotion, drawn from a heartfelt blend of her parents’ names.
Kinjal’s vision is to craft garments that are versatile, wearable and soulful, celebrating individuality in its most natural form.
Philosophy
A softer language of clothing
Timeless Design
Minimal silhouettes and earthy tones that feel modern, calm, and timeless.
Soulful Craft
Inspired by Indian roots, thoughtful detailing, and quiet elegance.
Everyday Ease
Pieces designed to move with you, from everyday wear to special occasions.
Quiet Confidence
Clothing that celebrates individuality through subtle sophistication, not loud expression.
Collections
Designed across modern and rooted wardrobes
From co-ords and relaxed linen to Indian prints with western silhouettes, Aura is built as a wardrobe of softness, movement and expression.
Feel the collection
Clothing for calm, comfort and quiet confidence
What began as a simple idea has grown into a brand that values quality, authenticity, and ease. With every collection, Aura continues to expand its vision while staying connected to its core values of comfort and grace.
